Baltic: Swedbank still most loved Baltic brand in 2025

The most loved brand in the Baltic States is the Swedish banking group, Swedbank, according to the Baltic Brand Forum 2025 survey, The Baltic Times reports. Lithuanian supermarket chain Maxima ranked second, followed by Estonia’s state-owned logistics group, Omniva, and German supermarket chain Lidl. The top four ranking remained unchanged from 2024. US technology company Apple came in fifth, followed by South Korean electronics brand Samsung, Swedish furniture and household goods brand IKEA, Latvian DIY chain DEPO, Swedish telecommunications group TELE2, and Baltic supermarket chain Rimi. The Baltic Brand Forum survey is carried out by Norstat, which evaluated more than 600 brands.