Finnish retail group S Group’s supermarket operator, SOK, will sell its 13 Prisma Peremarket hypermarkets in Estonia to local cooperative retailer Coop Eesti for an undisclosed price, ERR reports. Under the deal, the Prisma stores, nine of which are located in Tallinn, will change their name to Coop. The parties expect to complete the transaction in 2026, pending approval from the Estonian Competition Authority. SOK and Coop plan to cooperate in product selection. Prisma, which opened its first store in Estonia in 2000, has been incurring losses since 2021, ERR reports. Currently, Prisma employs around 700 people in Estonia, while Coop, which has 320 stores across the country, has nearly 6,000 employees.
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