Baltic: Swedbank still most loved Baltic brand in 2025

The most loved brand in the Baltic States is the Swedish banking group, Swedbank, according to the Baltic Brand Forum 2025 survey, The Baltic Times reports. Lithuanian supermarket chain Maxima ranked second, followed by Estonia’s state-owned logistics group, Omniva, and German supermarket chain Lidl. The top four ranking remained unchanged from 2024. US technology company…

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Estonia: Estonian PM, NATO chief argued over invoking Article 4

Estonian Prime Minister Kristen Michal and NATO Secretary General Mark Rutte clashed over the defence alliance’s response to Russia’s recent airspace violations, ERR reports, citing Fox News. After Russian fighter jets made a brazen incursion into Estonian airspace on 19 September 2025, Estonia requested consultations under Article 4 of the NATO treaty. Given that NATO…

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Estonia: Baltika fashion group files for bankruptcy

Estonian fashion retailer Baltika Group has ceased operations and filed for bankruptcy, BNS reports. The group will lay off all of its 120 employees in Estonia, Latvia, and Lithuania. Baltika pointed to a prolonged difficult financial situation and unfavourable market conditions in the Baltic States. The group’s parent company, European Lingerie GroupĀ (ELG), will continue to…

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Estonia: Eesti Energia to merge electricity business under Enefit

Estonia’s state-owned energy group, Eesti Energia, will merge all of its electricity business into its fully-owned subsidiary, Enefit, as of 2026, ERR reports. The group will merge its Enefit entities in Latvia, Lithuania, and Poland as well. The new Enefit will serve more than 560,000 retail customers in four countries. Eesti Energia says that the…

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